Electronic Direct Mailing

Electronic direct mailing can form an important part of your direct marketing campaigns. Your products can appear in the email inboxes of millions of potential customers all over the world, and it costs you nothing in postage or printing costs. Keep your electronic direct mailing campaigns effective, and you can have new customers that keep coming back for your company's products and services for a long time to come.

Writing a good subject line

You are certainly familiar with the annoying feeling of having too much spam in your inbox. How can you keep your targeted recipients from junking your email unread? Write a compelling subject line that does not look or feel like spam. Keep it short, but make it directly interesting without overselling your product. You may want to split your campaign and test different subject lines to see which ones get the most response from your readership.

Keep it short and good-looking

The body of your electronic direct marketing should not be too long. Do not write lengthy, wordy paragraphs; keep it short and sweet. If you can, include photographs of the items which you are describing, or links to related video content. Do not go into great detail in the electronic direct mailing, but allow the recipient to access more complete content or product information by clicking links.

Make it easy to opt in and opt out

Improve your access to people who are directly interested in your product by including a subscription form somewhere on your website. This form can allow you to gather additional information beyond just an email address; for example, you can ask for the subscriber's geographic location or specific interests, which can help you fine-tune future marketing campaigns. Ensure that every message features an easy method to opt out (or "unsubscribe") from future emails from you; an unsubscribe link typically appears in the footer of each email.

Timing your electronic direct mailing

People are more likely to pay attention to email that they read during work days. If you can, schedule your electronic direct marketing to go out on the days of the week when recipients are most receptive to opening emails and clicking through links. This may require some testing to see which days really are the most effective in your particular case, but many find that emails sent in the morning or afternoon on Mondays, Tuesdays and Wednesdays are quite effective. Avoid scheduling electronic direct marketing on Fridays, Saturdays, or Sundays, when your recipients are less likely to read their emails, unless you absolutely must get the word out on one of those days, such as in the case of a last-minute sale announcement.

Electronic direct mailing has developed into an effective way for companies and organizations to broadcast their messages to a wide audience without requiring a large financial investment. By understanding a few simple pointers in effective electronic communication, you can increase your contact with your customer base and grow your business significantly.